DFS Group launches global beauty campaign

Luxury retail travel retailer DFS Group is launching a month long celebration of “all things beauty” in July.

The annual First Class Beauty campaign will run in 19 DFS stores in seven countries, unveiling a series of product exclusives, events and tutorials from leading skincare and makeup experts in the world’s largest beauty promotional program.

“Inspired by our customers’ jetset lifestyle, First Class Beauty is a seamless, multi-brand experience to support travellers’ beauty and skincare needs throughout every stage of their journey,” said Ariel Gentzbourger, senior VP, global merchandising – beauty with DFS Group.

“For over 50 years, DFS has reimagined the traveller’s beauty shopping experience, and we’re confident that with our First Class Beauty event we’re continuing to surprise and delight our loyal beauty shoppers.”

With First Class Beauty, DFS introduces an exclusive product program tailored to the global traveller’s desires. Whether it’s before, during or after takeoff, DFS Beauty advisors along with industry experts will demonstrate how 18 key travel essentials products will suit customers’ needs wherever their journey takes them. First Class Beauty also brings eight exclusive products to DFS from leading beauty brands such as Givenchy, Guerlain and SK-II.

Featured events throughout include special offers and rewards for purchases such as the exclusive First Class Beauty travel bag, complimentary refreshments and guest makeup artist sessions. The celebratory atmosphere continues with specially designed visual installations which allow customers to take photographs to share.

Throughout the month, at First Class Beauty events, customers can enjoy DFS’ 100 per cent Global Guarantee, ensuring all merchandise is completely authentic and that after-sales service centers will refund, repair and accept the return of merchandise worldwide.


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