H&M and Kenzo to develop range
H&M and Kenzo are to partner in a designer collaboration.
The Swedish fast fashion chain and the ‘playful Parisian fashion house will “capture the energy of global culture” to create a range with a unique, youthful spirit, according to an H&M release.
Creative Directors Carol Lim and Humberto Leon will bring the spirit of Kenzo to H&M, creating collections for women and men as well as accessories. Kenzo x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3.
Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all.
“We can’t wait to share with everyone the world of Kenzo x H&M, with all of its creativity, fun and love of fashion,” says Ann-Sofie Johansson, creative advisor at H&M.
“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,” said Lim and Leon.