Far East mall group launches loyalty program

The Far East mall group has launched a cardless rewards program, ShopFarEast, covering 13 malls and more than 700 participating stores.

Members are offered an array of rewards including Far East Mall vouchers, retailer vouchers and merchandise, as well as hotel vouchers.

Shoppers register by downloading the ShopFarEast mobile app from Apple App Store or Google Play Store, with immediate activation. Shoppers can also sign up for the program at the information counters of Clarke Quay Central, Orchard Central, Square 2 and West Coast Plaza.

To earn points, shoppers upload a photo of their receipt. Points can be accumulated with a minimum spend of $20, up to a maximum of 500 points a day. With the app, members can check their points balance and learn of events, promotions and offerings.

The first 10,000 people to sign up to the program with a receipt for at least $20 will receive 700 bonus points. There will also be monthly lucky draws until November, in which 20 members will each win 10,000 points. A grand draw in December will see 20 winners receiving 50,000 points each.

Participating merchants and outlets include Cold Stone Creamery, Dean & Deluca and Tunglok Group, as well as Oasia Hotel Downtown, Oasia Hotel Novena and Rendezvous Hotel Singapore.

The 13 Far East Malls are: Clarke Quay Central, Far East Square, Greenwich V, HillV2, Hougang 1, Icon Village, Junction 10, Katong V, Orchard Central, Pacific Plaza, Riverside Point at Clarke Quay, Square 2 and West Coast Plaza.

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