Art, retail merge in Tangs Orchard pop-up
A new pop-up store at Tangs Orchard is a combination of art installation and retail experience.
Merging fashion, art and technology, Zhuang – Home for Singapore Designers is a collaboration between the Textile and Fashion Federation of Singapore (Taff) and retailer Tangs.
Multi-disciplinary artist Daryl Goh was commissioned to create Installation Lucid in the pop-up, an installation that uses light and colours alongside 3D projection mapping technology.
Projection is also used on mannequins to showcase a rotating collection of outfits from Singapore designers.
During its seven months, the pop-up will feature Singapore fashion brands including Frontrow by Klarra, Mash-up, Revasseur, Ying the label, plus accessories by CN Collectiv and Desti Saint. There will also be award-winning lifestyle brands such as Desinere, Hinika by Jarrod Lim and Love SG.
New brands will also be introduced, offering visitors a fresh experience each month.
On levels four to six, the pop-up will be Tangs Plaza until mid-April.