SelluSeller makes multiple-market selling easier

eCommerce and logistics company Anchanto has launched a software platform, SelluSeller, to help merchants, brands and distributors sell products on a multitude of marketplaces.

Revealed at a company event in Singapore, SelluSeller enables users to manage their inventory and simultaneously upload listings to several eCommerce websites including Flipkart, Lazada and Matahari. This saves them having to repeat the process for each individual site.

SelluSeller also allows merchants to sell crossborder and connect to logistics and warehousing services from Anchanto’s network in Southeast Asia.

“We wanted to connect brands and sellers to marketplaces,” says Anchanto co-founder/CEO Vaibhav Dabhade. “You can outsource your logistics, including crossborder, and manage your brand’s online presence with one click.”

Anchanto targets both small sellers with fewer than 1000 sales a month as well as large brands and distributors. For the small sellers it charges a flat fee of US$21 a month, while the larger merchants pay seven cents a order.

However, sellers who opt to use third-party logistics providers that are already Anchanto clients and part of its warehouse management and fulfillment management network, can use SelluSeller without charge.

Lazada test

Anchanto expects to have more than 5000 merchants and brands on SelluSeller in the next four to five months. It has been working with Lazada to develop and test the software. Other partners include luxury-product distribution firm Bluebell Group, lifestyle and apparel distributor JayGee Group, and global market expansion company DKSH. Altogether, the product pilot includes 55 brands and distributors.

SelluSeller is an evolution of the company’s channel-management services and expands Anchanto’s products, which until now focussed mostly on global fulfillment, crossborder shipping, and warehouse management for clients like Groupon and Levis. The company has also helped businesses from Europe get their products on marketplaces like Flipkart, Lazada and Qoo10.

Meanwhile, Anchanto acknowledges that regional eCommerce is significantly outpacing domestic eCommerce, despite price variables in terms of shipping, customs and tariffs, plus delays because of “large amounts of red tape”, he told the 2017 Asia eCommerce Dialogue in Singapore.

He says that for regional players, local partnerships are necessary in each country, as exemplified by multinational companies.


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