Dollar General plans to open 1000 new format stores

US discount retailer Dollar General plans to open 1000 stores and two new distribution centres in 2017.

The company is focusing on a new smaller-store format which will trade under a different brand, DGX. The first of these stores has opened in Nashville, Tennessee. With a 3400 sqft footprint, it targets urban shoppers with what the company  describes as “a convenient, easy-to-shop format”. The merchandise mix is geared toward instant consumption and includes a soda fountain, coffee station and grab-and-go sandwiches.

DGX 4

DGX stores will offer a limited grocery range, pet supplies, confectionery and snackfoods, stationery, home cleaning supplies and health and beauty lines.

DGX 3

“We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, Dollar General’s CEO. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”

A second store will follow in Raleigh, North Carolina.

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