Lorna Jane Singapore opens two shop-in-shops
Lorna Jane Singapore has expanded its presence with shop-in-shops in department stores Tangs VivoCity and Tangs in Tang Plaza.
For Tangs, the Australian award-winning brand is the only activewear it carries made exclusively by women for women. Both Tangs outlets have been revamped to carry exclusive Lorna Jane collections, featuring 80 to 100 new styles every month.
With an offering embracing sports bras, leggings, tops and hoodies, the brand aims to inspire women to lead an active life. It uses the trademarked fabric LJ Excel, which offers durability.
“We’re looking to expand even more into Asia, and Tangs is a platform for us to reach a wider market and to inspire more women to live their best active lives,” says Lorna Jane founder/creative director Lorna Jane Clarkson.
Since sewing her first one-off design in 1989 at her home in Brisbane, Clarkson now has more than 200 retail stores worldwide. The brand releases up to 100 active styles a month in capsule collections.