Amazon launches Prime Now in Singapore

Amazon.com has today formally announced the launch of Prime Now in Singapore, following an industry tip yesterday the service was about to be introduced.

Prime Now offers free two-hour delivery on tens of thousands of items right that can be ordered via smartphone app. These include eggs, beer, ice cream, baby strollers, toys, consumer electronics.

Also available are local favourites such as MamyPoko diapers, Milo, Scotch-Brite and Tiger Balm, as well as products from such brands as L’Oreal, Pampers and Samsung.

Free two-hour delivery is offered for orders of S$40 (US$30) or more.

Singapore Economic Development Board assistant MD Kiren Kumar says Amazon has launched a new operating model for the service, using data and technology to achieve greater efficiency.

“With Prime Now, Amazon will also play a key role in training and equipping our local ecosystem and workforce with cross-disciplinary digital capabilities. This is an excellent example of a global technology company contributing to Singapore’s ambition to be a smart nation where businesses can innovate and create new value for the world.”

While Prime Now is an exclusive service for members of Amazon Prime, a membership program to launch in Singapore soon, for a limited time consumers can try it without membership. Also for a limited time, shoppers using a Visa credit card will receive $20 off their first Prime Now order. There is a promotional code for other customers to receive a $10 discount on their first order.

Since launching in New York in December 2014, Prime Now has expanded to more than 50 cities in nine countries, including Tokyo. The Prime Now app is available for Android and iOS devices.

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