Michael Kors exclusive goes high-tech at DFS
Luxury travel retailer DFS Group is launching a Michael Kors exclusive collection for its DFS and T Galleria by DFS stores.
Going on sale on Friday, the Michael Kors x DFS collection draws its inspiration from the jetset lifestyle and New York’s urban jungle, says the retailer. It features 14 women’s and men’s styles including ready-to-wear, accessories, sunglasses and watches.
The campaign for the capsule collection, the second Michael Kors has launched with DFS, is headed by Chinese actress Yang Mi. The collection features an exclusive Mercer bag, the Sloan Editor Medium Chain Shoulder Bag, the Kent Backpack and a Packable Puffer Jacket. To mark the launch, DFS and Michael Kors have designed a pioneering augmented- and virtual-reality in-store experience that offers customers the experience of jetsetting into DFS locations to discover adventures inspired by the collection, which is available at six stores across Hong Kong, Macau, Singapore and Hawaii.
During this “journey” guests can compete in two VR games to hunt for the collection in a pink jungle, and also go in the draw for a trip to New York City. They can also capture the experience to share on social media.
The Michael Kors x DFS collection will be available in 22 DFS and T Galleria stores across 13 countries.