Virtual Closet offers interactive approach to fashion

In a first for Singapore, The Shoppes at Marina Bay Sands has unveiled an interactive concept, the Virtual Closet.

Located on the Grand Colonnade of The Shoppes, it is an interactive platform enabling shoppers to browse the latest collections from Burberry, Dolce & Gabbana and Tom Ford. Each brand showcases its collections for at least a fortnight, with the closet closing its doors on October15.

Set up to resemble a walk-in wardrobe, the Virtual Closet has interactive digital mirrors offering a 360-degree view of selected products. Visitors can interact with the display cases and mirrors to switch colours and designs clothing items and accessories.

A feature is a multi-sensory photo booth where shoppers can choose a projected background and audio soundtrack as they pose for selfies. Those who upload their image on social media can win treats from restaurants at The Shoppes or Marina Bay Sands’ celebrity-chef restaurants.

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