Paragon Shopping Centre merging tech and fashion
Paragon Shopping Centre on Orchard Road has branched into robotics and virtual reality for its latest fashion promotion.
Shoppers can watch fashion runway shows projected onto the floor, and with virtual-reality goggles can have a 360-degree view of a fashion show in which mannequins morph into models.
Using Samsung VR Gear, the experience was created by multimedia and fashion-design students from Raffles College of Higher Education. It features apparel and jewellery from 11 capsule collections, each created by a student from the school’s fashion-design course.
Central to the display is a large robotic arm, typically used for precision engineering. It picks up and moves boxes containing fashion pieces such as bags and shoes, giving shoppers a 360-degree view of each item. The arm is on loan from automation firm Weltron Equipment.
Running until October 1, the display features items from Moschino’s fall/winter collection. The next day, until October 15, athleisure collections take over the spotlight, featuring such brands as AX Exchange, Diesel, DKNY, Puma and Star360.