SFMA opens food gift aisle in Taste Singapore Changi outlets

Singapore food manufacturers have teamed with Spring to open dedicated food gift aisles in its Taste Singapore outlets at Terminals 1 and 4 of Changi Airport.

The Singapore Food Manufacturers’ Association (SFMA) believes the growing food gift market in Asia presents significant opportunities for local manufacturers. So it launched the Singapore Food Gifts initiative to introduce about 20 local food products – infused with heritage flavours and packaged as attractive gift sets by more than 10 renowned Singapore brands.

The Singapore Food Gifts initiative was launched by Lim Hng Kiang, Singapore’s minister for trade and industry as part of SFMA’s drive to help local food manufacturers take innovative food products into new markets.

The SFMA says the global food gift market is projected to grow from S$75 billion in 2015 to S$96 billion by 2020.

“In Singapore, confectionery, souvenirs and gifts are popular among tourists, accounting for about 8 per cent to 11 per cent of their total shopping expenditure. Leveraging Singapore’s global acclaim as a food paradise and its excellent reputation for quality and safety, local food manufacturers are well-positioned to continually expand their offerings,” the organisation said in a statement.

Goods on sale at the airport store range from as laksa-flavoured cookies and Singapore Sling-flavoured rock sugar sticks, to local delicacies like bak kut teh and nonya curry powder. Taste Singapore stores in Changi Airport are operated by Focus Network Agencies (FNA), a local airport retailer operating in 24 countries. The gifts will also be available online at Ishop Changi.

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“The Singapore Food Gifts initiative at Changi Airport is a meaningful way for our food manufacturers to introduce Singapore’s culinary culture to the world,” said Kee Ai Nah, group director (industry & enterprise), with Spring Singapore.

“With the strong backing of the Singapore Food Manufacturers’ Association, more home-grown brands will be encouraged to interest global travellers in local flavours and create demand for Singapore made products.”.

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