Duchess & Co launches pop-up in Singapore

Womenswear label Duchess & Co has launched in Singapore with a pop-up showroom at [email protected] Mall.

It is the first step toward expansion in Southeast Asia by the label, founded in Malaysia four years ago. Its 900sqft (84sqm) boutique showroom offers women’s apparel, shoes and accessories.

Dutch & Co Galaxy Look Book2

Dutch & Co Galaxy Look Book3

 

“We started out as an online fashion portal but opened our first retail store within four months,” says co-founder Wendy Tai. After opening a second store, the retailer spent two years building and developing its brand identity.

“Opening a pop-up showroom boutique in Singapore is a significant achievement as it marks our first overseas venture,” says Tai.

To mark the milestone, two new ready-to-wear collections for the festive season will be launched at the pop-up, says co-founder/creative director Phang Ju Nn. These will be on display for a week, starting with a private cocktail event on Friday evening.

Open until the end of next September, the Duchess & Co showroom will introduced fresh collections every two months.

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