Suntec hosting Qoo10 Singapore super sale

E-commerce marketplace Qoo10 Singapore will be staging its biggest-ever offline event, Qoo10 Super Sale – Chinese New Year Edition, at Suntec City Convention Centre from January 25 to 28.

Building on its Qoo10 10.10 Shopping Evolution at Plaza Singapura in October, the new sale covers four times as much space – two convention halls – with more than 100 merchants.

Qoo10 says it sees the event as a venture into O2O, helping merchants, especially SMEs, a chance to set up their own physical retail stores and tap into a larger pool of customers.

A highlight will be a first-of-its-kind virtual supermart, essentially walls of product images from Qoo10’s merchants. Each item will have a QR code.

Shoppers will be able to buy items by scanning the QR code, says Qoo10 Singapore country manager HyunWook Cho. “In short, this could be the future of retail shopping.”

One merchant, casual footwear brand Havaianas, will launch a virtual booth where shoppers will be able to browse in a set-up echoing a vending machine.

Product categories at the supermart include F&B, household essentials, electronics, beauty essentials and baby products.

As well as daily flash deals there will be a contest to win a Samsung Galaxy Note 8 smartphone.

Launched in 2010, Qoo10 Singapore has 2.5 million registered users. The JV, between founder Ku Young Bae and eBay, has expanded to Japan, Korea, Indonesia, Malaysia, Hong Kong and China.

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