Amore Pacific introducing Hera at Takashimaya

Korean beauty company Amore Pacific is to introduce its makeup and skincare brand Hera in Singapore with a counter at Takashimaya.

Launching in April, the counter will offer not only Hera’s full range, but also its Homme line.

Hera has been one of the main sponsors for Seoul Fashion Week in the past few years, and is fronted by Korean actress Gianna Jun of My Sassy Girl.

Singapore is only the second country outside Korea after China to have Hera, reports Buro Singapore, and a standalone store is planned for the third quarter of this year.

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