American Eagle Outfitters taking flight from Singapore

US fashion retailer American Eagle Outfitters is about to quit the Singapore market.

At a closing-down sale at at its Suntec City outlet, staff members have confirmed that the store’s closure on Wednesday will mark the end of the brand’s presence in Singapore, reports the Straits Times.

Its VivoCity flagship store closed last week.

The brand’s departure comes within days of rival US brands Gap and Banana Republic signalling a retreat from the city after FJ Benjamin decided to drop the franchises.

American Eagle Outfitters entered Singapore less than three years ago when local firm Star 360 Holdings scored exclusive retail and distribution rights for the brand in Singapore and Malaysia. Star 360 represents brands such as Birkenstock, Cole Haan and Onitsuka Tiger as well as running multi-label footwear and apparel stores.

A spokesman for subsidiary Trendz 360 says the company will be refocusing on its strategic business in footwear both in Singapore and around the region, and its core business of footwear brands will not be affected by the exit of American Eagle Outfitters.

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