Grana pop-up for Singapore
Hong Kong-based online fashion retailer Grana is to open a pop-up store in Singapore from Sunday, March 4.
While Singapore was one of the first countries Grana shipped to after its Hong Kong launch in 2013, this is the brand’s first pop-up in the city-state.
The Singapore Grana pop-up will be located at 59 Eng Hoon Street in Tiong Bahru and run for four weeks. It will showcase the latest spring/summer collection along with classic pima cotton, Chinese silk, Japanese denim and linen range.
Customers will be able to try on products – but like the brand’s permanent showcase in Hollywood Road, Hong Kong, no stock will be on site. Goods can be ordered online, in-store and will be delivered to Singapore within two days.
Grana’s founder Luke Grana, has used short-term pop-up stores to boost brand cred in a number of cities around the world, including Los Angeles and New York – and, of course, Hong Kong.
The Grana pop-up will trade from 10am to 8pm.