Ion Orchard launches Spring/Summer campaign
Ion Orchard has launched a Spring/Summer consumer promotion stretching across beauty, fashion and dining.
“We invite shoppers to celebrate with us and enjoy a wide array of offerings from the giant musical swing at the Spring Garden to Ion Sky’s new interactive light show and augmented reality experiences,” said Chris Chong, CEO of Ion Orchard’s parent Orchard Turn Developments.
Ion+ Rewards members are in line for offers from beauty brands including Estee Lauder, Kiehl’s, Sulwhasoo, L’Occitane and Jo Malone London.
For the first time, Ion+ bonus points can be stored and spent via the Ion Orchard mobile app, rather than customers having to redeem physical shopping vouchers.
Fashion offers include exclusive items and services from brands including Alice + Olivia, Suitsupply, Longchamp, and Giuseppe Zanotti.
Alice + Olivia is showcasing designs from Demi Moore and Bruce Willis’ children Scout and Tallulah featuring neon, leather and studs for a “modern-day rock n’ roll-meets-Bohemian romantic vibe”.
Longchamp is introducing Le Pilage Cuir crossbody, backpack and travel bags which can be customised with 12 new motifs in eight exclusive colours for the new season.
In footwear, Giuseppe Zanotti presents Light Jump, an exclusive contemporary fashion-forward sneaker collection for both sexes with signature Giuseppe Zanotti embellishments.
Cheesecake LeTao will be giving away a pair of free tickets to Hokkaido with purchase of their Double Fromage and Fromage Chocolat cheesecakes, exclusive to the outlet here.
From April 1 – 29, visitors to Ion Orchard can enjoy an outdoor spring garden on level 1 of Ion2 with photography opportunities.
A giant swing which seats six takes centre stage.
“Adorned with overhanging flowers, sound and light, this swing will be a musical playground for both young and old, along Orchard Road,” explains Chong.
Elsewhere within the mall, shoppers can also keep a lookout for five indoor swings which they can pose on, each with a different theme. In addition, shoppers and visitors may stand a chance to win $50 worth of shopping vouchers by taking part in a snap and win ‘Show Off Your Spring Garden Style OOTD Contest’ on social media.