Ashley Furniture HomeStore lands in Singapore
US retailer Ashley Furniture HomeStore has opened its first Singapore outlet, in Kallang Way.
On the ground floor, the 7000sqft store offers items for the living room, dining room, bedroom, family spaces and home office. These include beds, clocks, sofas and vases from five lifestyle collections: Contemporary Living, New Traditions, Family Spaces, Vintage Casual and Urbanology.
The showroom offers the entire range of King Koil mattresses, as well as made-to-order sofas and sofa beds exclusive to Singapore. It also sell three types of the Sleepace sleep-tracking device. All products are also available online.
A second Ashley Furniture HomeStore will open in Sungei Kadut Drive next month.
Over the next three months, Ashley will set up augmented and virtual-reality headsets to help customers better visualise how various items of furniture might fit into their homes.
Founded in 1945 in Wisconsin, Ashley Furniture has more than 800 stores in 45 countries, including China, Indonesia and Vietnam.