Shake Shack Singapore likely to launch at Changi

A Shake Shack Singapore store is reportedly planned for the Jewel Changi Airport shopping centre.

Singapore food blog 8 Days, quoting an “industry source” says the chic American gourmet burger chain is in the final stages of preparation to launch in Singapore. Elsewhere in Asia, the brand is preparing to open in Hong Kong, where it has appointed local licensee Maxim’s Caterers, a division of Dairy Farm International, which also owns the Starbucks license for Hong Kong and Singapore.

However 8 Days is tipping the Shake Shack Singapore eatery to be run by Korean food and beverage company SPC Group, which operates Paris Baguette and has the Korean rights to Shake Shack.

The burger chain’s founder Danny Meyer was in Singapore to address a Restaurant Association of Singapore event and while “coy” about plans for Singapore, he reportedly told 8 Days he wants to see the brand launched in the city state.

“It’s a possibility,” he told 8 Days. “My guys have visited Singapore thrice for site trips and they loved it here. It’s all about finding a good licensee.”

Jewel Changi Airport is a shopping centre to be managed by CapitaLand, attached to the airport’s Terminal 1 and scheduled to open early next year.

No confirmation was forthcoming from Changi Airport or SPC.

Shake Shack, which started out as a food cart in New York City, now has more than 170 outlets internationally.

Besides burgers, it is known for milkshakes, ice cream and other staple US dishes, but with more focus on flavour and serving size than is traditional in US fast-food restaurants.

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