Rebrand for Cathay Organisation
As part of its growth plans, Cathay Organisation is rebranding, including its flagship mall for youths.
To reflect the group’s new focus on property management and private investments, the refreshed logo is clean and minimalistic, its inspiration drawn from the group’s original logo in the 1980s.
Cathay Cineleisure Orchard is also rebranding to re-emphasise its position as a destination mall for youths. It will simply be known from now on as Cineleisure, with its interiors to be adjusted to reflect the new branding. Renovation works will be done in phases, starting in July.
And for the first time, Cathay Malls will introduce a social awards program covering not only spending, but also community interactions.
Also, both The Cathay and Cineleisure will also offer technological features such as the digital concierge, which can be accessed via Facebook Messenger or through Cathay Malls’ websites. Customers can use the digital concierge to buy movie tickets or vouchers, or summon taxis.