Pull&Bear Singapore presents new look

Pull&Bear Singapore, the young fashion brand run by the Inditex Group, has refreshed its store image in an improved location in VivoCity, Singapore.

The 465sqm outlet presents Pull&Bear’s latest store image for the first time in the Singapore market, where the brand also has stores in Ion Orchard and Bugis+. It draws inspiration from the American West Coast with simplified decor and lower furniture, providing wider sight lines.

Pull&Bear Vivocity (4)

There are three different types of finishing: white textures, wood and galvanised metal. Soft ambient lighting allows shoppers to focus on the clothes, while the store’s exterior features LED screens.

Pull&Bear Vivocity (3)

Pull&Bear Vivocity (2)

All the wood used for visual merchandising is certified 100 per cent traceable timber.

Inditex also owns Bershka, Massimo Dutti, Oysho, Stradivarius, Zara, Zara Home and Uterque.

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