Pull&Bear Singapore presents new look
Pull&Bear Singapore, the young fashion brand run by the Inditex Group, has refreshed its store image in an improved location in VivoCity, Singapore.
The 465sqm outlet presents Pull&Bear’s latest store image for the first time in the Singapore market, where the brand also has stores in Ion Orchard and Bugis+. It draws inspiration from the American West Coast with simplified decor and lower furniture, providing wider sight lines.
There are three different types of finishing: white textures, wood and galvanised metal. Soft ambient lighting allows shoppers to focus on the clothes, while the store’s exterior features LED screens.
All the wood used for visual merchandising is certified 100 per cent traceable timber.
Inditex also owns Bershka, Massimo Dutti, Oysho, Stradivarius, Zara, Zara Home and Uterque.