Guess Jeans taking Farmers Market concept globally
Guess Jeans is expanding its Farmers Market concept to global stores until the end of next month.
Created by Guess and vintage streetwear collector Sean Wotherspoon, the collection features reworked items from the Guess archives developed in the ’80s and ’90s, with a colour palette derived from the Californian landscape.
Key pieces include hoodies, denim jackets and tracksuits, with original Guess graphics featuring the classic logo on T-shirts and accessories.
Launched in central Los Angeles last month, the limited-edition merchandise are available through key retailers and pop-up stores. In Asia, expect pop-up stores in Singapore’s Dover Street Market, Tokyo’s GR8 and Hong Kong’s Juice. Items can also be bought through the Chinese Innersect App.