Fred Segal expands Asian business

US luxury fashion retailer Fred Segal is planning to expand its business in Asia with new stores opening in Taiwan and Malaysia.

The move picks up on previously delayed plans to grow internationally that were announced four years ago. New CEO Allison Samek is launching the new stores after an austerity period during which several outlets were shuttered.

The 3200sqft store in Kuala Lumpur will be set up in the 1 Utama shopping center and include a cafe, retailing a mix of established labels. The Taipei store will be a Frierson-branded flagship spanning two floors across over 7000sqft of retail space. Both locations will open next month.

“We really looked to the local operating partner to give us feedback on what works in their marketplace and then bought specifically for that demographic,” said Samek.

The firm is simultaneously establishing its first presence in Europe with outlets in Switzerland.

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