Joy By Dior pops up at Changi

Dior has revealed a new pop-up via a multi-sensorial journey at Changi Airport Terminal 1.

Joy By Dior Pop-Up, which features exclusive Parfums Christian Dior fragrances, brings together various sensory installations to entertain visitors to the store.

Dior Joy 1

The installations include a “swimming pool” instant photo booth; a “starry night” olfactory cabin punctuated by fragrance diffusers; an interactive “joy wall” which projects customer responses to fragrance preference questions on a life-size screen; and a Dior virtual reality headset. An engraving artist is also stationed at the store to carve a name on any fragrance purchase.

Travellers may also discover the Changi-exclusive joy makeup look, with Dior’s beauty consultants on hand, to deliver makeup expertise and services.

To complete their purchases, travellers are invited to choose between ribbons and charms and create a personalised Joy bracelet as a Changi-exclusive gift.

The pop-up will be running through to October 12.


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