European Bedding to use pop ups to show what sets it apart
Premium organic natural bedding retailer European Bedding is holding a series of pop-ups to showcase a 3.6-metre-wide mattress.
While the company has its own showroom in Singapore, it believes pop-up stores will help raise brand awareness among consumers and demonstrate what sets it apart from other bedding retailers.
The mattress is the largest of European Bedding’s Heveya natural organic latex range. The firm is the sole distributor of Heveya bedding on the Singapore and Hong Kong markets, noted for customisable sleeping setups with tailored firmness levels according to preference.
The range extracts latex from an organically-grown plantation without the use of pesticides and fertilisers. The mattresses are designed to last up to 15 to 20 years.
The pop-ups will be held at Greenwich V from September 22 to 28; Great World City from October 1 to 7; and Tanglin Mall from October 15 to 21.