Raft of brands revealed for Jewel Changi mall

Visitors to Jewel Changi can expect a raft of brands making their airport debut – and several landing in Singapore for the first time.

While the official opening date remains vague – but widely projected to be late March – the tenant list is all but complete with almost 90 per cent of the retail space leased already. The mall will house more than 280 tenants, about 30 per cent of them in food and beverage. Some of those tenants were revealed at an event yesterday.

“It is our vision for Jewel to be a unique destination like no other,” said Jewel Changi Airport Devt CEO Hung Jean in a statement. “Our thoughtfully curated tenant mix reflects Jewel’s aspiration to be a place where ‘Singapore Meets the World, and the World Meets Singapore’.”

Most of the highest-profile arrivals at Jewel Changi have already been reported by Inside Retail Asia, including the return of US fast-food chain A&W, the debut of gourmet burger outfit Shake Shack.

Now, the mall’s management have revealed the local launch of a Pokemon concept store following a successful pop-up store at the airport several years ago – the first such store outside Japan – and Swiss chocolatier Laderach.

Shawn Hoe, brand manager at Laderach Singapore, said that besides having an ardent fan base in the city, there are many more around Asia.

“Jewel is the perfect first home that caters not just to our Singapore fans, but also to our Laderach family across Asia. Our store can be their first and last stop whenever they visit Singapore, whether for business or pleasure. Fans here can expect a similar comforting familiarity of being in a store just like in Laderach’s homeland.”

Changi Dining options galore at Jewel Basement 2

Local brands to confirm space in Jewel Changi include Tiger Beer, which plans an experience store called Tiger Beer Lab, design store Naiise and gallery Supermama.

Changi Dining on the Terraces

A feature of Jewel Changi, which will wrap around an indoor forest, is a Duplex Boulevard, housing large-format stores, including luxury brands, the list of which was not revealed.

Changi Spacious shopping experience at Jewel (1)

Nor did Jewel Changi management confirm widespread reports that Apple is set to open a flagship store in the centre.

Other tenants confirmed are:

  • Xiao Bin Lou, serving Chongqing cuisine.
  • Yu’s KItchen, a casual Chinese diner, also specialising in Chongqing cuisine.
  • Pink Fish, billed as the world’s first fast-casual seafood restaurant.
  • Tonito, a Peruvian concept, specialising in Latin American fare.
  • Nike, which plans its largest store in Southeast Asia.
  • El Fuego by Collins, a Halal-European restaurant, helmed by local chef Koh Han Jie.
  • Violet Oon, featuring popular local dishes from the high-profile chef.

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