H&M launches Asian-fit lingerie range

H&M has launched its first Asian-fit lingerie collection.

The collection, now available at H&M stores with lingerie departments within Hong Kong as well as on hm.com, has been designed to impress Asian women with its comfortable fabric and skin-friendly design.

H&M Asian Fit Lingerie Collection (1)

The label’s 44-stitch superfine fibre has been used to bring a soft touch to the skin, while the wire-free feature and triangle-cup design is intended for comfort and fit for all sizes and cups, with side support for comfortable body shaping.

H&M Asian Fit Lingerie Collection (2)

Promotional materials for the collection emphasises the use of superior materials to offer a high level of skin-friendly, breathable comfort.


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