Ascott Orchard showcases local fashion to guests
Ascott Orchard has launched a Fashion Experience Program this month, bringing the works of Singapore’s local designers to guests of the serviced apartments.
The promotion was inspired by the Singapore Tourism Board’s Passion Made Possible brand. For the next six months, Ascott Orchard’s international guests will be invited to a series of exclusive workshops and a fashion insiders’ tour. Upon arrival, guests are greeted with displays showcasing creations by local designers and makers in the facility’s lobby.
“By launching the Fashion Experience program at our premier serviced residence Ascott Orchard Singapore, we are setting the stage for our local makers and designers to showcase their talents to our international guests,” explains Ervin Yeo, Ascott’s regional GM for Singapore, Malaysia and Indonesia.
“Through a carefully curated tour and a series of workshops, guests will get exclusive insights to the Singapore fashion scene from founders, designers and makers of local brands. This is Singapore’s time to shine.”
Local makers and designers in the program include Ginlee Studio, an independent fashion house; Eden + Elie, a jewellery brand that infuses modern design and Peranakan bead weaving; Liz B, a jeweller that uses gemstones and crystals, experimenting with lines, forms and textures for each design; Lingwu, whose versatile bags are designed for women on the go; Re:Erth, a mindful skincare label; BloomBack which will be hosting a Preserved Flower Arrangement workshop; Hush Candle, which uses soy wax to make candles; and Maketh Project which offers leather crafting workshops.
Another component of the Fashion Experience is the Fashion Insiders’ Tour. In partnership with Singapore’s style KOL, Tracy Phillips, the tour delves into the local fashion scene, with opportunities to meet well-known creatives. With visits to the studios and ateliers of local fashion brands, participants can also get first-hand anecdotes about the designers’ inspirations.
The walkabout tour includes a visit to Ong Shunmugam Atelier and Bynd Artisan, stationery makers that celebrate the joy of traditional bookmaking and leather craftsmanship. Guests will also get to meet founder and social media personality, Velda Tan, as she shares her inspiration for Our Second Nature and how it differs from Collate, her other label.
The Fashion Insiders’ Tour will also involve Design Orchard slated to open in early 2019, a showcase of local design talent and brands by Singapore Tourism Board, Enterprise Singapore and JTC. Design Orchard will feature at least 60 homegrown brands across different product categories such as fashion, souvenirs and small home furnishings.