Shopmatic World brings story telling to e-commerce

Singapore e-commerce platform Shopmatic has launched ‘Shopmatic World’ to enhance the visibility of Small and Medium Businesses (SMBs).

The company says the global platform is intended to transform the way small businesses connect with their audience, inviting online shoppers to spend time discovering unique products and services from merchant stores.

“Shopmatic World aims to deliver significant value to our merchants, helping them get discovered online,” said Anurag Avula, CEO and co-founder. “Often, brands go unnoticed in the cloud and need some help getting noticed by discerning buyers. Shopmatic World curates the stories of ingenuity and perseverance of entrepreneurs and the resilience in which they transformed from skilled professionals or hobbyists to successful entrepreneurs. With this curated platform, we intend to help small businesses get discovered for their uniqueness.“

Shopmatic World is open only to sellers who have created their own e-commerce stores using the Shopmatic platform. It will serve as “a discovery platform” for buyers, showcasing individual stories of these different sellers, and the products or services they are selling. Those interested in buying any of the products or services showcased will be redirected to the sellers’ individual websites to fulfil their orders.  

Shopmatic World carries a brief snippet about each seller, with accompanying pictures. Online visitors can delve deeper into the brands that intrigued them at first sight and discover the story behind its genesis, along with its top-selling products. If the online visitors wish to purchase from the brand of their liking, they would then be redirected to the individual online store of the brand.

With the solutions and support provided by Shopmatic, more than 50,000 hobbyists, artisans, craftspersons, stay-at-home mothers, small and medium businesses, among others, have found their way to becoming online entrepreneurs.

“Now with the launch of Shopmatic World, Shopmatic will help these online entrepreneurs share their individual narratives and better connect with shoppers. This real connection begets more opportunities for the brands to bolster their sales, presence, and influence in the digital world,” said Avula.

Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in India. It raised US$5.7 million in Series AA funding led by August Global Asset Management (formerly known as ACP), a technology-focussed venture capital firm, and Spring Seeds Capital, the investment subsidiary of Spring Singapore.

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