Personalisation core to DFS Group gifting campaign

DFS Group has kicked off its annual gifting campaign at T Galleria by DFS in Okinawa.

The “Give Joy”-themed campaign opened on November 24, showcasing DFS’s first ever “Personalisation Gift Shop” concept, where an assortment of specially curated luxury gifts can be personalised, along with services.

Foxy, Mademoiselle Yulia and friend


Japanese KOLs pose with their personalized tote bags from Foxy's masterclass

The concept will now be rolled out in T Galleria by DFS stores in Hong Kong’s Canton Road and Macau’s City of Dreams, along with stores in Singapore, Angkor (Cambodia), Saipan, Bali, Guam, Okinawa, Hawaii and Sydney.

DIY Ice Cream Station

The store was transformed into a “gifting wonderland” at the launch as guests were invited to try the personalisation services – monogramming leather goods, and adorning t-shirts and tote bags with Foxy’s six DFS exclusive emoji iron-on patches.

Nicholas Villeger, Managing Director Japan_Korea, DFS Group; Sumire and Garlie Ip, Regional Director, Travel Retail Asia Pacific, Jo Malone London

DFS Group executive VP merchandising Ariel Gentzbourger said: “Thanks to our unique approach to gifting, and our understanding of what our customers are seeking, we have created a shopping experience that is a joy in itself.”

Gifting-themed entertainment at the event included a life-size advent calendar overflowing with holiday treasures, a special visit from Santa Claus and a “candygram” corner for guests to pick and mix sweet treats.

Candy Gram activation celebrating the Joy of Gifting


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