K-pop group Blackpink signed as Shopee brand ambassador

Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador.

The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion.

To draw attention to the sale day, Blackpink have released a dedicated shopee commercial currently available for viewing on YouTube.

The promotion coincides with the launch of Korean entertainment firm YG Group’s official shop on the platform across five Shopee markets, including Singapore.

K-pop group Blackpink was founded in 2016 and within just two years has built a strong reputation for its unique vocals and the group members’ personalities. Hailed by Billboard as the best-charting female Korean act in history, Blackpink has established prominence with record-breaking releases, including the single Ddu-Du Ddu-Du and albums Square One, Square Two and their most recent mini-album, Square Up.

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