4Fingers buys Singapore chain Mex Out
Casual dining group 4Fingers has acquired 100 per cent of Mexican concept Mex Out.
The acquisition is part of the group’s plan to accelerate Mad Mex’s rollout in Singapore, following its recent acquisition of a 50 per cent stake in the leading Australian Mexican quick-service restaurant (QSR) brand. It intends to rebrand the four Mex Out outlets into Mad Mex establishments from the first quarter next year, making Mad Mex one of the largest Mexican food and beverage concepts in Singapore by revenue. Until that time, Mex Out will continue regular operations.
This buyout continues the group’s push into the growing fresh and healthy segment in the food-and-beverage industry and its target to bring Mad Mex to Southeast Asia.
4Fingers Director Vijay Sethu said: “We are excited to be able to so quickly establish Mad Mex’s presence in Singapore, and are entering an exciting new phase. With Mad Mex’s strong brand and proven track record, we are very confident of its growth in the region”.
The acquisition also enables the group to further capitalise on menu innovation, shared services and other economies of scale.
The firm is continuing to grow its flagship 4Fingers brand, with the current focus on growth outside of Singapore. The brand is expected to close the year with 14 4Fingers outlets in Malaysia, and a maiden US outlet set to open in Los Angeles next year, as well as three new locations in Australia.