Don Don Donki Singapore to open third store

Japanese discount chain Don Don Donki Singapore is set to open on the basement level at City Square Mall (near the Mustafa Centre) on January 11.

The new location is the brand’s third of a planned 10 stores in Singapore to open by next year. It will also host a Naganuma Ice Co store.

The new 26,000sqft outlet is opening with a lucky draw promotion based on the brand’s Facebook page, allowing visitors to go in to win a Pikachu & Eevee Edition Nintendo Switch.

Don Don Donki stocks about 30,000 items, curated for Singapore, spanning fresh and processed foods, vegetables, meat, sushi, groceries, beverages, costumes, clothing, cosmetics, novelty goods and household items. A third of the product selection is from Hokkaido.

The first store opened in the Orchard Central shopping centre in December 2017.

Better known by its nickname Donki, the retailer was founded by Japanese businessman Takao Yasuda in 1978 and is owned by the Don Quijote Group. Its stores in Singapore are run by Pan Pacific International Holdings, its holding company for overseas business.

While the stores in Japan are called Don Quijote, its Singapore branch name has been changed to avoid confusion with a local Spanish restaurant of the same name. The term “Don Don Donki” was taken from the store’s theme song.

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