Third Singapore Don Don Donki store opens today
The third Singapore Don Don Donki store – the city’s largest yet – is now open for trading.
The 2415sqm shop is located in the basement of City Square Mall, near the Mustafa Centre. It was officially opened this morning, (January 11).
“Every Don Don Donki outlet has a distinct store format and offering that is designed to cater to the unique retail behaviour of customers in its location,” said Hideki Okada, director at Pan Pacific International Holdings, the local operator of the retail brand.
“The expanded food offering in the City Square Mall outlet will cater to the families who frequent the mall for shopping and dining options. Regardless of the size and structure of the store, we make it a priority to bring experiential shopping to anyone who walks in,” said Okada.
Among the store’s features is a corner where customers can ‘treasure hunt’ for bargains starting from $2. This area will also mimic the signature Don Quijote displays in Japan that use carton boxes and handwritten price tags.
It also features a more extensive perishables and delicatessen offer than earlier stores and customers can expect a wider selection of Japanese cuisine, such as side dishes like Japanese croquette, Omu-soba and the signature sweet potato.
The food court will house five different brands, including ramen from the famous Hokkaido Ramen Santouka and Hokkaido ice cream from Naganuma Ice no-ie.
The new location is the brand’s third of 10 stores planned for Singapore by next year.
Singapore Don Don Donki stores stock about 30,000 items, specially curated for the market, spanning fresh and processed foods, vegetables, meat, sushi, groceries, beverages, costumes, clothing, cosmetics, novelty goods and household items. A third of the product selection is from Hokkaido.
The first store opened in the Orchard Central shopping centre in December 2017.
Better known by its nickname Donki, the retailer was founded by Japanese businessman Takao Yasuda in 1978 and is owned by the Don Quijote Group.
While the stores in Japan are called Don Quijote, its Singapore branch name has been changed to avoid confusion with a local Spanish restaurant of the same name.