Hennessy pop up opens at Changi for Chinese New Year
Moet Hennessy is partnering with DFS Group in Hennessy pop-up store a Changi Airport celebrate Chinese New Year.
The store, a Travel Retail Concept Exclusive, features interactive consumer experiences and will remain open until February 19.
Located at the Terminal 3 Departure Hall, the pop-up experience, the only one of its kind globally. It invites travellers to “engage in a joyous reunion through experiences such as interactive digital games, Hennessy’s bottle engraving service, limited edition offers, as well as exclusive gifts with purchase,” the companies said in a statement.
Travellers are also welcomed to test the Firecracker, a unique Hennessy cocktail, which will be available exclusively at the pop up.
Hennessy collaborated with contemporary artist Guang-Yu Zhang to create an art piece centrestage in the pop up. The design, A Joyous Reunion, celebrates the love for nature, mastery of savoir-faire and spirit of conquest.
“Hennessy shares the dream of Harmony, from vine to grape to distillation to glass, from nature to people, Hennessy takes the best of nature and offers it to the Chinese people to celebrate this special moment,” said Guang-Yu Zhang.
The also features on the limited-edition packaging that has been created for Hennessy XO, Hennessy VSOP and James Hennessy products.
After purchase, customers at Changi are invited to use Hennessy’s first-ever engraving station at the pop-up store to add a personalised messages to their bottles.
“At Hennessy, we are honoured to have collaborated with a world-class artist to deliver these beautiful, one-of-a-kind Chinese New Year limited-editions for our travellers,” said Moet Hennessy MD travel retail Asia Pacific, Vanessa Widmann.
A rising star in the international art world, Guang-Yu Zhang grew up in Shanghai and graduated from Central Saint Martins College in London in 2012. In 2014, he was selected for the International Emerging Artists Exhibition at the Saatchi Gallery in London; that year, he also exhibited his work at the Tate Britain Museum in London. He is known for his unique fusion of Eastern and Western cultures and traditional and contemporary techniques.