Kiehl’s opens Changi pop up with Jonny Wan
Kiehl’s Travel Retail Asia Pacific has announced a collaboration with illustrator Jonny Wan to launch a Lunar New Year pop-up at the Singapore Changi Airport.
The pop-up takes travellers on a “voyage” from New York City to Asia, along with iconic products in limited-edition Chinese New Year packaging. Running from January 23 to February 28, travelers will encounter retail technologies available exclusively at the pop-up.
Known for his bold and diverse style, Jonny Wan’s designs depict a pig named Lucky who travels from New York City to Singapore to celebrate the Lunar New Year with his family and friends.
The brand’s Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner and Creamy Eye Treatment with Avocado will be available in limited-edition Lunar New Year packaging designed by the illustrator.
For each purchase at the pop-up store, Kiehl’s is donating $1 to Singapore NPO ZerowasteSG. The pop-up will also work alongside the Buy Your Own Bag program (BYOB) to educate and remind shoppers to bring their own reusable bag and to make using reusable bags a social norm.