H&M teams up with artist Nathalie Lete
H&M has unveiled a collaboration with Paris-based artist Nathalie Lete on a children’s clothing and accessories capsule collection.
The collection, which will be available online and in selected stores worldwide from March 7, features several of Lete’s fantasy-land-inspired artworks as prints.
The H&M collaboration is a childrenswear collection for babies and children with a wide range of t-shirts, jackets, jeans, dresses, jumpsuits, shorts and swimsuits. The colourful animal and floral prints created by artist Nathalie Lete start with paintings in acrylics by hand, which are then artfully arranged together to create an imaginative story. For this collaboration, Lete brought a tropical jungle to life with chameleons and tigers, along with her iconic representation of flowers with cats, birds and rabbits.
“In my work, I create a fantasy land for myself,” said Lete. “A land that I want to share with other people to make them dream. It’s all about flowers, animals, birds, naivety and colors. I want to create a cocoon that brings happiness and harmony all around. The relationships between the different elements tells stories, stories that create a beautiful atmosphere. I ‘m happy to share my world through this collaboration, all around the world, together with H&M.”
“Natalie Lete and her work is something we have admired for a long time, and we are thrilled to be collaborating with her for this kids’ collection,” said H&M kids’ division designer Jennifer Helmer.
“The collection is playful and inviting and the pieces truly makes you feel like you’re in a botanical dream. We cannot wait to share this collection with our youngest fans.”