Online grocery marketplace Dei launches

Home-grown online grocery marketplace Dei has launched in Singapore.

Standing for ‘Daily Everything’, Dei hosts more than 70 physical Singapore-based Indian retailers, and 15,000 products categorised into canned goods, clothing, locally sourced vegetables, fruit and meat.

Consumers will enjoy same-day delivery along with post-sale services.

“Dei was founded to promote digital transformation and introduce new technologies for Little India’s merchant community,” said Jay Varman, co-founder and CEO.

“With Dei, Little India’s retailers and merchants can enjoy greater access to the greater Singapore community and increase their revenue by up to 30 per cent.”

Appointed by the Little India Heritage Association (LISHA) and the Singapore India Chamber of Commerce and Industry (SICCI), Dei was soft-launched in 2016, and has gained year-on-year growth of 120 per cent, peaking at an average of 50 daily orders with an estimated $900,000 in total revenue.

“Dei helps to bridge the gap between e-commerce and the traditional brick and mortar space, allowing for the consolidation of shipments into one,” said Rajakumar Chandra, chairman of LISHA,

“We hope to collectively onboard all business owners and merchants of Little India to ensure that everyone benefits from the nationwide digitalisation push. Furthermore, we are in discussions with representatives from Chinatown and Kampong Glam to expand into their respective precincts, thus providing a truly seamless experience for all Singaporeans.”

The platform is currently raising seed funding for future expansion. It plans to build hyperlocal, omnichannel-integrated marketplaces across Southeast Asia.


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