JD Sports celebrates mums

JD Sports marked Mother’s Day with a heart-warming video and a social-media contest.

The retailer launched #JDCelebratesMums campaign across Singapore with an “undisputed message; that jobs can come and go, but a mother is irreplaceable”.

In the 3-minute video on JD Sports’ Instagram account, Atieqa, a JD senior sales advisor, took her mum to her workplace at JD Ion Orchard, where she shared her daily work routine.

Under the video’s comment section, there was a contest in which participants should share their most memorable moments with their mum.

One winner won a S$500 JD gift card.

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