Jamie Oliver’s UK restaurant chain collapses
International outlets, such as those in Hong Kong, Singapore and Thailand, will continue to trade.
Jamie Oliver’s UK restaurant chain has collapsed – but the international outlets remain trading for now.
“I am deeply saddened by this outcome and would like to thank all of the staff and our suppliers who have put their hearts and souls into this business for over a decade,” said Oliver, who rose to fame as a television celebrity chef before founding a network of high-street restaurants in 2008.
“I appreciate how difficult this is for everyone affected.”
Jamie Oliver’s UK restaurant chain employed about 1300 people in 25 outlets bearing the brands Jamie’s Italian, Barbecoa steakhouse and Jamie Oliver’s Diner. They are now in administration.
UK news media reported the process did not affect the business’ international operations which are largely run by local franchise partners. They include restaurants in Causeway Bay and Harbour City, in Hong Kong, at VivoCity and on Orchard Road in Singapore; and at Bangkok’s Siam Discovery.
High-street restaurant chains have been hampered by a rough trading environment in recent years, in both the UK and the US. In the UK, rival operator Boparan Restaurant Group revealed plans in March to shutter more than a third of its outlets, trading under the Giraffe and Ed’s Easy Diner brands. Other operators, including Prezzo, Strada, Gourmet Burger Kitchen and Carluccio’s all closed stores last year.
In the US, casual dining chains like Applebee’s, TGI Friday’s and Ruby Tuesday have scaled back their networks.
The collapse of Jamie Oliver’s UK restaurant chain this week follows a rescue attempt last year in which the company entered a company voluntary arrangement with landlords to close some stores and reduce rents on others in a bid to continue trading.
But the company has now succumbed to intense competition, rising costs and a tough consumer market.