Singapore’s Paradise restaurant group plans Asia-wide expansion

Paradise restaurant group plans to open its 150th outlet worldwide by 2021, with an initial focus on Singapore.

The company has opened 10 outlets in Singapore since January, include three at Jewel Changi Airport, and branches at Westgate, Wisma Atria, and The Star Vista. This year, a Paradise Dynasty outlet will be opened at Funan, and a Canton Paradise Tea House restaurant at Junction 8.

The Paradise restaurant group’s brands include Paradise Classic, Seafood Paradise, Taste Paradise, Paradise Teochew, Beauty in The Pot, Paradise Dynasty, One Paradise, Paradise Hotpot, Le Shrimp Ramen, Le Nu, LeTen, ParaThai and Canton Paradise. It already has outlets in Singapore, Malaysia, Indonesia and China.

“Since 2016, we have been on the lookout for expansion opportunities,” said Joyce Lao, Paradise’s head of business development.

“We have opened an average of 20 outlets a year, both locally and overseas, since then. But this year, our focus will be on Singapore, to gain a bigger foothold in the food and beverage industry here.”

The chain will be rolling out more “quick-service” restaurants where customers order from a menu pad and pay at the counter.

Paradise restaurant group plans to develop technology in its cooking process, such as a central kitchen where ingredients can be cut and prepared; a noodle-cooking machine with a timer.

“Some processes cannot be replaced because we do not want to compromise on taste or service standards. We still believe in the human touch,” said Lao.

The group also plans to expand into non-Asian countries, starting with Los Angeles in the US by the end of the year.

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