Ariana Grande perfume launched, named after her anthem
An Ariana Grande perfume has gone on sale, named after her hit song Thank U Next.
The fragrance, released in partnership with Luxe Brands, will launch exclusively on Ulta.com on August 18 before going on shelf in Ulta Beauty retail stores US-wide and at Shoppers Drug Mart in Canada on September 1.
Grande’s hit song debuted at number one on the Billboard Hot 100 and went on to break the record for the most-watched music video with 55 million YouTube views in under 24 hours. Thank U, Next has been regarded as the phrase of the year, symbolising moving on and taking control in a self-affirming way.
Following her 2019 Fragrance of the Year win for Cloud, Grande has moved to build a stronger platform for her brand by extending the Thank U, Next franchise into a fragrance.
“For the Thank U, Next fragrance campaign, Grande and Luxe Brands partnered with Hannah Lux Davis to seamlessly weave Grande’s newest fragrance creation into the Thank U, Next world,” said Luxe CMO Noreen Dodge. “Ariana’s creative vision for Thank U, Next perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana’s latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category.”
“I wanted to make a fragrance that smells related to my first fragrance Ari but more summery,” said Grande. “So I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut. I was inspired to design a bottle that represented the message of my song – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”
Crafted by Robertet’s Jerome Epinette, the perfumer and artisan behind Byredo and Atelier Cologne, Jerome was inspired to develop new territory with the new fragrance.
“Each of Ariana’s fragrances surpasses the last and Thank U, Next will be no exception,” said Luxe CEO Tony Bajaj. “The scent, packaging and campaign are all a perfect representation of Ariana’s globally embraced message. It is remarkable how Ariana connects with her fans and shares her incredible passion through everything she does.”
“Building on the global appeal and success of Ariana Grande, we have strategically grown the international footprint of her fragrance franchise,” said Designer Parfums CEO Dilesh Mehta. “Our success is in partnership with Luxe Brands and our key retail partners Boots and Superdrug in the UK and exclusively with Douglas in over 12 countries.”