Singapore brands get gateway to China through Kinofy-run festival

Singapore brands from the beauty, health and lifestyle sectors are about to gain additional exposure in Mainland China. 

Kinofy, is a cross-border social commerce solution provider that helps businesses to reduce their go-to-China infrastructure and operational expenses, is leading an online-to-offline (O2O) Glammistry Festival Project, described as a brand tour that incorporates cross-border social e-commerce and retail-tainment experiential events in China. The initiative led from Singapore will help local brands and companies launch into China and acquire Chinese consumers in a reduced timeframe and at lower cost.

“We are very privileged to obtain such strong support from both the Singapore and the Chinese governments for the Glammistry Festival,” said Kawee Chong, CEO and co-founder of Kinofy.

“With the official launch of this O2O project, it will strengthen our trade and cultural exchange with China.”

Launching in Chengdu and ending in Chongqing, the project will cover five cities over 15 months before ending in 2021. 

“We plan to bring in 20 curated Singapore brands and companies only; but due to very positive response since launching the project, there are limited slots available for brands by now. We will introduce trusted and quality products to China in a fun, experiential and interactive way that will mesmerize Chinese consumers in this unique brand-tour experience,” said Chong.

During the festival, Chinese consumers can immerse themselves in a social-media-friendly ambience through fun and entertaining activities. Chinese consumers can scan QR codes on-site to follow and purchase products directly at the spotlighted brand’s cross-border WeChat online stores.

Chong says Singapore brands and companies can build their loyalty and continue their sales journeys with Chinese consumers, by mounting their own marketing campaign, and adopting various social selling tools available on Kinofy social-commerce platform. The platform also offers business advice, product registration, logistics and warehousing solutions, and remittances and conversions in RMB back to Singapore in SGD.

Singapore companies can sell directly to Chinese consumers through Kinofy, without the need to register a Chinese local entity.

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