Shopee smashes its own records for 9.9 Super Shopping Day

Southeast Asian/Taiwanese e-commerce platform Shopee has concluded its most successful 9.9 Super Shopping Day yet.

Shopee says it achieved its best-ever September 9 performance in the region, highlighted by three times the number of orders compared to last year; a peak sales volume of 187,606 items within one minute, and more than 113 million deals offered.

Shopee’s in-app features attracted users throughout the entire 9.9 Super Shopping Day period. Users had tuned in to Shopee Live daily to check an upsized live streaming calendar, which garnered 50 million views in total. In addition, Shopee’s collection of in-app games, including Shopee Shake and Shopee Quiz, were played millions of times.

“9.9 Super Shopping Day has exceeded all expectations,” said Shopee chief commercial officer Zhou Junjie. “We are thankful for the incredible support as we capped off a truly memorable day on 9 September. This year, we hit new milestones as more brands, sellers, and partners joined Shopee for our signature shopping event. We are proud to see 9.9 Super Shopping Day become a key date in our region’s online shopping calendar.”

Shopee partnered with brand ambassador Cristiano Ronaldo, whose first commercial with Shopee scored 35 million views online to date.

On August 28, Shopee Live brought users to Italy for an exclusive live stream with Ronaldo. The football icon tackled various questions from fans in the region and even delivered a special performance of the “Shopee Dance”. During the countdown to 9.9 Super Shopping Day on 8 September, Shopee users also had access to an exclusive interview with Cristiano Ronaldo on Shopee Live.

Top-performing brands saw an average of 286-times increase in traffic and 339-times growth in sales compared to a usual day. The following trends observed in Singapore:

Most popular brands: JBL, Innisfree, Houze

Top categories: Fashion, mobile & gadgets, beauty & personal care

Best-selling items: Line Friends EZ-charm (Shopee exclusive), Colgate brand box, Apple AirPods 2

Top male products: Colgate Brand Box, Apple Airpods 2, Line Friends EX-charm (Shopee exclusive)

Top female products: Line Friends EZ-charm (Shopee exclusive), Sensodyne brand box, Jeju wet wipes

Hottest keywords: “Airpods Case”, “Weighing Scale”, “Women’s Tops”, “Nintendo Switch” and “Innisfree”

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